school of Journalism & Mass Communication



School of Journalism & Mass Communication

SoJMC is India’s premier Journalism, Film, Advertising & Corporate Communication School where Learners, researchers and media aspirants interact to facilitate dynamic career paths. Established in the year 2019, AURO’s – School of Journalism & Mass Communication spirit lies in its acquisitive of present-day trends and sensibilities, addressing the needs of an ever-changing environment.

Companies that were called “new media” firms a decade ago are now maturing and playing increasingly competitive roles in the media landscape and comprehension of the uses and opportunities presented by these technologies have evolved along with the firms. We, at SoJMC ensure that the education regarding the creative and Management aspects of the industry fits together seamlessly. The industry-oriented curriculum at SoJMC is a blend of theories and experiential learning with the primary focus on making our students proficient in their area of specialisation with 20:30:50 teaching Pedagogy

Unique Selling Proposition

  • Differentiated Pedagogy involving hands on learning (Industrial Tour – News Channel, Live Film Shoot & TV Shows, Advertising Agencies)
  • Faculties with enormous experience drawn from various Industry segments
  • Curriculum designed in consultation with media experts 
  • International Immersion & Rural Immersion
  • Eventful and student committee driven campus
  • Learn from Industry Stalwarts 
  • Comfortably air – conditioned classrooms, seminar hall and studios
  • Research & Publications
  • Internship & Placement Assistance


All donations to the Student Emergency Fund will directly support our students as they adapt to changing circumstances.


Everything that I learned at Kempbelle University really helped put me above the competition in the field of business management.

Alyssa Watson
BA Business Management