Philosophy and Living Principles


To be a premier University of Integral and Transformational Learning for future leaders.


A center for value based education, the University is focused on providing to:

  • Students: an environment for self-development; an institution that nurtures their potential based on their aptitudes and interests.
  • Faculty: a platform to be mentors and guides who shape the country’s future leaders by imparting knowledge and skills; opportunities for research on emerging trends and industry practices.

The Industry and Community:

  • Students with intellectual competence, reality-based knowledge and personal integrity; students who strive for excellence and aspire to become socially responsible leaders.

Value Based Education

Our value based education is driven by our mission of providing integral and transformational education to our students. We firmly believe that education must not be limited purely to academic learning. At AURO, our focus will be to develop all faculties of an individual to ensure holistic development.

  • Mental Education to develop high levels of concentration, power of observation, analytical organization, decision-making skills, and, most importantly, faculties of creativity and intuition.
  • Vital Education for the development of one’s character. Learning how to build and manage relationships and controlling emotions. The development of faculties for the appreciation of drama, music, arts, sports and the drive for self perfection as an individual.
  • Physical Education for agility, strength, flexibility, team building and collaboration.
  • Spiritual Education for the growth of consciousness from a lower to higher level and for the development of deeper and larger value.


  • Sincerity, Satyam – Being true to oneself, authentic and transparent; not allowing any pretense, falsehood or contradiction in oneself is the essence of sincerity.
  • Humility, Namas – True humility is humility before the Divine, that is, a precise, exact, living sense that one is nothing, one can do nothing, understand nothing without the Divine, that even if one is exceptionally intelligent and capable, this is nothing in comparison with the divine Consciousness, and this sense one must always keep, because then one always has the true attitude of receptivity.

  • Gratitude, Kritagyata – There is nothing which gives you a joy equal to that of gratitude. From the smallest thing in life to the most important, one always feels a sense of thankfulness and joy to the Divine, to Life itself.

  • Perseverance, Dhriti – The journey of life and growth is long. Whatever method is used, persistence and perseverance are essential. Transformation of one’s nature needs patience, and careful, detailed application. Perseverance is the decision to go to the very end.

  • Aspiration, Abhipsa – The ability to reach out for the highest, to boldly manifest the highest and deepest one possesses and has realized. One must have a fixed and unfailing aspiration, vigilant and constant, an aspiration of the entire being, an aspiration that takes hold of you completely, to succeed.

  • Receptivity, Samjnana – To develop the capacity to receive from above and within. This means to receive the higher, the Divine Force and allow it to work, guiding one’s sight, will and action. There must be a complete and never-failing assent, a willingness to let the Higher Power do with us whatever is needed for the work that has to be done.

  • Progress, Pragati – The reason why we are on earth: to live, learn, and grow in consciousness. Progress is the attitude of continuously growing in life and consciousness towards the highest and the best.

  • Courage, Viryam – The ability to give up the known in the pursuit of the unknown; to take risks; to be true to one’s highest. Courage is not the absence of fear but a graceful overcoming of all fear.
  • Goodness, Svasti – One should not be good with an interested motive. One should not be good so that others may be good to you. It is always the same lesson: One must do as well as one can, the best one can, but without expecting a result. One must be good for the love of goodness.
  • Generosity, Audarya – Gives and gives itself without bargaining. It is to give selflessly, without bargaining or expectation. It is to give for the joy of giving. It is an opportunity that Life gives us for the liberation from ego and self-indulgence, an opportunity to participate in a greater joy and fulfillment.

  • Equality, Samata – Deep, unchanging peace and calm. The very first necessity for perfection and a life of excellence is a perfect equality. Equality means to be able to regard and accept all people and events without preference or bias, to be able to see things from a higher perspective, and to remain in inner equilibrium no matter what happens
  • Peace, Shanti – For the liberation of the mind and soul from Ignorance, the very first foundation is peace, calm, silence and quietude. Peace is an active state of being where one can no longer be disturbed by life’s changing situations and circumstances and one is living always in the harmony of mind and heart.


Are you ready to take the next step toward your future career?


All donations to the Student Emergency Fund will directly support our students as they adapt to changing circumstances.


Everything that I learned at Kempbelle University really helped put me above the competition in the field of business management.

Alyssa Watson
BA Business Management