BBA Travel and Tourism Management
There are good reasons for students to enrol into Tourism programs in the Indian Sub-continent in general and Gujarat in particular which is aggressively promoting tourism in the state. India’s bounteous heritage, rich traditions and culture have been one of major source of foreign exchange earnings for some years now. Apart from this known fact “Conde Nast Traveller” the ace travel magazine has profiled India as the most preferred destination of recent times. In this connection all related sectors like travel, airline, air cargo, hospitality and event sector to name a few have seriously started investing in tourism infrastructure, tourism product development, and tourism destination marketing.
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It is therefore then that Tourism is a robust industry pan India. Apart from accounting for 1/3 of foreign exchange for the country, it also is the highest employment generator and the highest employer of people. This has a considerable bearing and influence upon the economy, quality of life, environment and the society in general. Forecast for the industry across the globe and pan India and especially for the state of Gujarat continues to be promising for the next decade and further on.
Gujarat has earmarked 39 projects in six segments within the tourism sector namely beach tourism, business tourism, eco-tourism, religious tourism, rural and cultural tourism and way side amenities in a tie up with IL&Fs that was announced during the much talked about Vibrant Gujarat summit in January 2011 .
The search of excellence for delivery of the tourism projects calls for effective and efficient Human Resources for the sector. At AURO University, the BBA Tourism Management program emphasises holistic Human Resources development for the tourism sector with special inputs related to competitive global market place, destination marketing and management, tourism policies, environment sustainability, tourism best practices and success formulas from across the globe through learning methods that include experiential and metaphorical techniques. This makes AURO University a much desirable place to study Tourism Management.
The BBA Tourism Management program prepares the students for competitive and successful careers across a range of vocations in the government, industry and business by positioning them for responsible leadership and entrepreneurial ventures and to be a part of the most happening sunrise industry.